Global Demand Generation and Marketing Operations Leader. Specialist in Digital Marketing. Driver of Change.
Bringing your B2B marketing into the digital marketing age and beyond.
B2B Technology Marketing Leader
Top performing, goal oriented, and results focused Global Demand Generation & Marketing Operations Leader with 20+ years of comprehensive experience developing innovative campaigns, promoting cross-functional collaboration, and driving demand for leading enterprise SaaS providers.
Highly proficient developing and implementing innovative process improvements and change management strategies with a proven history of increasing sales pipelines and improving brand awareness. A proven leader with exceptional communication skills, capable of building and managing elite teams, cultivating productive relationships with external partners, and coordinating synergy between all organisational levels to ensure achievement of immediate and long-term company goals.
B2B Marketing Has Changed
Marketing is changing, more is expected from it than ever before.
Developing the right competencies, creating the right organisational alignment and driving an appropriate marketing operating model should be the primary focus of marketing leaders.
For this, you need someone with expertise, built on experience of how to deliver the right customer experience with modern marketing – and how to deliver this across the globe in a way that is scalable, connected to Sales and localised to customer needs.
Showing the Way
Digital transformation and digital first marketing approaches make this a time of unprecedented change for business and particularly for marketing teams. New technology, new data-driven approaches to campaign management and agile ways of working to deliver against growth KPIs all require new skills and a level of collaboration across internal and external teams that requires strong leadership.
Vision and Leadership
I lead teams, create a long-term vision, and provide the planning and operational glue that hold sales and marketing teams together to deliver results.
For team members it is important that they can connect what they do every day to clear marketing goals and ultimately to the business KPIs.
Demand Generation Playbook
I specialise in centralising processes and structures for improved efficiency, where possible and leverage the power of marketing technology and data to produce actionable insights. Experience in building real-time nurturing and scoring programmes delivers higher quality MQLs and higher conversion rates. A strategic focus on content strategy and digital channels provides for strong inbound lead acquisition opportunities and omni-channel engagement.
I understand that B2B marketing strategy must embrace the entire buyer’s journey from first touch to close. In partnership with Sales, using persona-oriented content and sales enablement tools the focus is always on an engaging customer experience. To enable this, I always focus significant investment in sales and marketing
team education and collaboration sessions to drive alignment and provide a focus on jointly agreed outcomes.